5 Reasons Why HTML5 became the new standard in App Development

HTML5 is increasingly becoming the web technology of choice of mobile app development. A survey of 5,000 developers showed that when developing apps for multiple platforms, HTML was the technology of choice for the majority (41%). As a sign of the continued acceptance of HTML5, Amazon recently announced that developers would be now allowed to charge for HTML5 apps in its Appstore.

Here are 5 reasons why HTML5 will continue to prove a major force in the mobile app development:

Constantly improving capabilities

Critics often snub HTML5 saying that it lacks certain functionality. Many of HTML5’s so-called shortcomings are often due to a lack of support for the technology rather than any deficiencies with the technology itself. When HTML5 first launched in 2008, the only browser to support the technology was Firefox and, although all modern desktop and mobile browsers do now support HTML5, some may still not support certain elements of it. When it comes to websites, HTML5 can do some brilliant things. Backed by some big players; for example, Adobe and Google.

Cross-platform compatibility

The most attractive features of HTML5 is its compatibility across a range of devices. The same HTML5 app will work on different mobile operating systems, whether that’s iOS, Android, Windows Phone or Blackberry; the upshot of this is that the cost of developing the app is much lower than creating native apps for each OS. A user who migrates from Android to iOS will enjoy the fact that that their favourite apps on Android are also available in Apple’s App Store (and vice versa). Browser-based HTML5 apps, on the other hand, are instantly available on any device that supports HTML5.

Hybrid apps ready

Hybrid apps, which look and feel like native apps are very popular nowadays and often offer a good trade-off between the ease of developing HTML5 apps and the performance of native apps. Generally, hybrid apps are built using web technologies such as HTML, CSS and JavaScript and then ‘wrapped’ in a native container. The popular PhoneGap framework does this and has been used for a number of popular apps. The main advantage is that the majority of the development work can be done once and then deployed across various platforms.

Remote updates

A great benefit of HTML5 web apps is the fact that updates happen automatically for users so there is no need for them to update manually. This is because, much like a website, everyone visiting it or using the app will only see its latest version.

Emerging market friendly

In the emerging markets of mobile devices, there tends to be a more diverse range of devices so developing apps for them can become a bit of a nightmare. Moreover, devices like the iPhone are often not first choice due to their prohibitively high cost. As a result, the iOS ecosystem has not gained widespread adoption and HTML5 apps which can function on a range of devices have a better chance of being widely adopted.

In conclusion, the cross-platform capabilities of HTML5 should make it an attractive prospect for those looking to reach a large number of users with a single app. It’s probably worth acknowledging that the choice between HTML5 and native for app development will often come down to circumstance.

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